Saturday, March 5, 2011

Change

SHAMpoo!

There was this new company called Marle-G. It manufactured shampoos, and the first brand it came up with was named Heads & Balders.

Psst: It was meant for their Indian customers.

Well, okay!

And like other brands, Marle-G had been successfully able to identify the advertising strategy that worked best with us (stupid Indians).

The strategy? What strategy?

Okay, think no more. How about taking a look at what Marle-G actually did?

Their 1st Advertisement: They began by introducing the product and claiming how it was the best thing around. They even declared the product to be bringing about a revolution in hair care.

'For all types of hair... the solution is here', they said.

Surprisingly, or rather not surprisingly, at the end of the advertisement, somewhere, somehow, it said, 'From Marle-G... serving you since 1930'.

1930? What? WTF, actually?

Really! How come they have been serving us since 1930 when they have just recently begun their operations... at least in India?

If you ask me - it's just another company trying to sell its shitty product to us. There are hundreds of other companies doing just that... to us since long... and claiming to be in existence since longer.

Anyways, the story moved on.

Their 2nd Advertisement: This probably got aired 6 months after the first one.

Herein, Marle-G claimed 'a new and improved Heads & Balders... exclusively for the Indian hair'.

And yet again, it was the best shampoo around; they said again.

Okay! Does this mean the product was not really the 'best' the first time around? As they claimed in the last advertisement? How come there was an improvement on something that was already best?

Their 3rd Advertisement: A couple of months later, Marle-G came up with the next advertisement for Heads & Balders. This one looked more aggressive in nature.

They said, 'The New Heads & Balders... with xyriporithomenum...'

Aha! Xyriporithomenum!

Now what the fuck is that? An average Indian wouldn't know what it is. Why engage us in this jargon?

Their 4th Advertisement: This was their last advertisement for the year.

O hell! They said that the new Heads & Balders was now coming with the OQ protection that other shampoos didn't.

Man! They even showed other shampoo bottles in a blurred-but-easily-recognizable way on TV.

God! I definitely need this OQ protection. But before that could you tell me what it does for my hair? Bullshit, I think!

Anyways. A year has passed since the launch of this product. They have done well and captured a market share. Mission accomplished.

They bloody kept claiming to have changed the shampoo the whole year... but we couldn't change the channel once.

16 comments:

  1. Very interesting post.Would have probably enjoyed it more if I had been following ads though. But I get the idea and this post has really opened a new avenues for me to explore. You might soon see posts from me on similar lines.

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  2. Aha...nice one! Some of the ads are meaningless.

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  3. Interesting post, ads are nice, i loved it Smiles, mine is what most people feel in their heart but no one acts to achieve it, Change

    Someone is Special

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  4. This is a very different take on the topic and one of the best. Didnt expect anyone to write about it but good you wrote.
    kudos

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  5. This comment has been removed by the author.

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  6. that shows how stupid we people are...willing to make India a selling ground for foreign products....and willing to bury the real Indian market...from corn to cars we just believe in exported :(

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  7. probably a good idea would have been to add a link to the respective ads as that would have made easier for readers to connect... a nice take but kind of mistrust dripping from the post.

    ATB for BAT

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  8. hehe. wasn 'advertisin' ur suggestion fr a topic last blogaton? apparently sum1s being dyin to write dis :P
    was super! :)

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  9. Ha! Ha! Your remote was not working it seems :-) Nice post friend, it is the FACT of life .. we are being fooled time and again ..

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  10. very interesting take on the topic,liked it.

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  11. @ Fool - Aha! So I gave you an idea? :) great. Let's see what you turn up with. Will check out your place for it.

    @ Manju - yeah man. thanks.

    @ SIS - I will visit you soon; thanks for the link.

    @ Mudassir - hey. you always leave good words. happy to have you here. havent started reading others... let's see what you did to the topic.

    @ critics - yes, friend. but imported maal bhi achcha hota hai. i am neutral :)

    @ Ashish - I like the idea of adding links. But am sorry you could not relate to what I tried to intend. I understand what you mean by mistrust dripping - maybe I would have felt the same on readin this... on second thought, I think it is more of 'ignorance' than mistrust. Ignorance on my part :) I would agree with you... I chose to be ignorant and writing from my basic instincts :) Thank you for your commment.

    @ Sadiya - Man. pakad liya pakad liya. haha. thanks. did you take part? oh yes i think you did... in fact maine jaldi se padha bhi tha... but i will come again when am reading for BAT officially :)

    @ Savita - yo man! true.

    @ Pratibha - thank you so much Pratibha. I am waiting to check out what you wrote... you participated, right?

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  12. ROFL... had you changed the channel how you would have written this post? :P

    Unique take on the the topic but don't you think WE enjoy the "Stupid" ads? ;)

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  13. Unique, different and yet quite informative. But just a suggestion ' Bhai remote mei battery cell dlva lo' :).All the best

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  14. It's so different a approach to the word called change...in the pool of change i have seen all kind of changes that could have strike up people's mind.

    Though at the end i feel there are more advertisements to come up :)

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  15. Nice way of criticizing the advertisement industry in India.. and telling them that their lame efforts are not appreciated by all.. lol :D

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