Saturday, March 5, 2011
Their 1st Advertisement: They began by introducing the product and claiming how it was the best thing around. They even declared the product to be bringing about a revolution in hair care.
'For all types of hair... the solution is here', they said.
Surprisingly, or rather not surprisingly, at the end of the advertisement, somewhere, somehow, it said, 'From Marle-G... serving you since 1930'.
1930? What? WTF, actually?
Really! How come they have been serving us since 1930 when they have just recently begun their operations... at least in India?
If you ask me - it's just another company trying to sell its shitty product to us. There are hundreds of other companies doing just that... to us since long... and claiming to be in existence since longer.
Anyways, the story moved on.
Their 2nd Advertisement: This probably got aired 6 months after the first one.
Herein, Marle-G claimed 'a new and improved Heads & Balders... exclusively for the Indian hair'.
And yet again, it was the best shampoo around; they said again.
Okay! Does this mean the product was not really the 'best' the first time around? As they claimed in the last advertisement? How come there was an improvement on something that was already best?
God! I definitely need this OQ protection. But before that could you tell me what it does for my hair? Bullshit, I think!
Anyways. A year has passed since the launch of this product. They have done well and captured a market share. Mission accomplished.
They bloody kept claiming to have changed the shampoo the whole year... but we couldn't change the channel once.
at 10:48:00 PM
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